Starting a Aluminium Doors and Windows business is one of the smartest opportunities in India’s growing construction and real estate sector. But the biggest question new entrepreneurs face is:
Should you start with aluminium doors & windows or uPVC doors & windows?
Both markets are profitable — but their demand, customer awareness, and business potential differ widely.
And based on my own experience here in Northeast India, a massive shift is happening:
Aluminium continues to dominate, but uPVC is rising fast — especially in residential and mid-income projects.
Let’s break it down with real numbers, real experiences, and real market insights.
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For years, aluminium was the undisputed king of the Indian doors and windows market. Contractors trusted it, builders specified it, and architects loved it for its premium look.
Aluminium is a proven and established category — and demand will always remain strong in the premium segment.
uPVC (Unplasticized Polyvinyl Chloride) has been in India for years, but only recently has it become a serious option for customers.
Talking to customers in Northeast India gave me an important insight:
Most customers do not fully understand uPVC — many have never heard of it.
Some even forget the name entirely and say things like:
This clearly shows that awareness is growing, but still low.
What this means for entrepreneurs:
In fact, after explaining uPVC benefits, many customers who were planning aluminium switched instantly to uPVC for their homes.
Traditionally, 90% installations were aluminium.
But in the last two years, awareness has grown rapidly.
A contractor told me recently:
“Earlier only 1 out of 10 customers asked for uPVC. Now it’s 4 out of 10.”
This is a huge shift.
The rise is especially visible in:
The uPVC market is not fully matured yet — which makes it a big opportunity for early entrepreneurs.
As a new entrepreneur, don’t limit yourself.
Offer both aluminium and uPVC.
This strategy helps you:
Let customers choose based on:
Your job is to guide — not push.
The most successful dealers in India today sell both aluminium and uPVC together.
| Feature | Aluminium | uPVC |
|---|---|---|
| Strength | Very High | Moderate |
| Insulation | Low | High |
| Maintenance | Requires repainting | Almost maintenance-free |
| Lifespan | 40–50 years | 20–30 years |
| Price | ₹450–₹1,000 | ₹350–₹900 |
| Best For | Commercial & luxury | Residential & mid-segment |
The doors and windows industry in India is evolving rapidly.
If you’re starting a business today, a balanced approach works best:
Start with uPVC (fast-growing segment) and add aluminium (premium segment) as you scale.
You’ll serve more customers, get more business, and build a future-proof brand.
If you want, I can now prepare:
1. Which is better for a new doors and windows business, aluminium or uPVC?
Both are profitable. Aluminium dominates commercial markets, while uPVC is growing fast in residential housing. Starting with uPVC and adding aluminium later is a smart approach.
2. Why is uPVC becoming popular in India?
Customers now seek insulation, noise reduction, low maintenance, and eco-friendly options — all of which uPVC provides.
3. Do customers understand what uPVC is?
Most customers lack awareness and often mispronounce or forget the name. Proper explanation and samples greatly help them understand its benefits.
4. Is aluminium still in demand?
Yes. Aluminium is preferred for commercial buildings, large glass areas, and modern premium designs. It remains a strong and stable market.
5. What is the price difference between aluminium and uPVC windows?
Aluminium windows cost ₹450–₹1,000 sq.ft depending on grade and glazing. uPVC windows cost ₹350–₹900 sq.ft based on profile and glass.
6. Should new entrepreneurs offer both materials?
Yes. Offering both aluminium and uPVC helps you serve more customers and increases business opportunities.
Tabrez Khan is an entrepreneur, exporter, and digital strategist who simplifies complex business concepts for MSMEs. Through BusinessZindagi.com, he shares practical, experience-based insights that help small businesses grow with confidence.
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