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India’s advertising world has lost its brightest voice. Piyush Pandey, the creative genius who gave India some of its most memorable ad campaigns, passed away at the age of 70 after battling a severe infection that worsened unexpectedly.
(Source: Times of India)
On behalf of BusinessZindagi.com and the entire business community, we extend our deepest condolences to his family, friends, and colleagues. His sudden passing marks the end of an era, but his influence will live forever through the countless brands, campaigns, and people he inspired.
Piyush Pandey was not just an adman. He was a storyteller of India. From Fevicol ka jod to Cadbury’s Kuch Khaas Hai, he transformed advertising into an art form that connected deeply with everyday life and emotions.
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As entrepreneurs and small business owners, there is a lot to learn from his creativity and vision. Here are five timeless lessons every MSME and startup can apply today.
At a time when Indian advertising was dominated by English and Western imagery, Piyush Pandey chose simplicity. He wrote ads in Hindi and local dialects, making people feel represented.
Lesson for MSMEs: Speak your customer’s language. Keep your message clear, relatable, and human. Communication works best when it sounds like a conversation, not a campaign.
Pandey’s ads were not just about selling products; they celebrated Indian life, emotions, and traditions. Fevicol was not just glue—it became a symbol of strength and togetherness.
Lesson for small businesses: Build your brand around cultural values. Celebrate your audience’s identity. People remember stories that make them feel seen.
Piyush Pandey proved that powerful ideas don’t require large budgets. Ads like Fevicol ka jod and Cadbury’s Kuch Khaas Hai were based on simple, honest insights that struck a chord with millions.
Lesson for startups: Focus on originality and emotion. A creative story told authentically will always outperform an expensive but empty campaign.
Pandey’s work had a consistent tone and warmth across brands. Over decades, this consistency built strong emotional bonds between consumers and companies.
Lesson for entrepreneurs: Keep your tone, message, and style consistent across all channels. Familiarity breeds trust—and trust builds business.
Beyond his creativity, Piyush Pandey was known for mentoring young talent and nurturing teams. He believed that great advertising was built on great relationships.
Lesson for MSMEs: Focus on long-term growth. Invest in people, not just products. Build a brand culture that inspires your team and customers alike.
“The best advertising is done by people who don’t think of it as advertising.”
— Piyush Pandey
His approach was never about selling; it was about storytelling. He made people feel, not just notice.
Today’s startups and MSMEs compete in a fast-paced digital world, but Piyush Pandey’s lessons remain timeless. Authenticity, cultural relevance, and emotional connection are still the most powerful marketing tools.
His life reminds us that marketing is not manipulation—it is meaning. It is not about shouting louder, but speaking more truthfully.
As India remembers Piyush Pandey, his ideas continue to light the path for creative entrepreneurs and dreamers. His life’s work is proof that success comes from understanding people, not just promoting products.
For startups and MSMEs, his legacy offers a clear message: think big, stay real, and tell your story with heart.
May his creativity and vision continue to inspire generations of Indian businesses to dream fearlessly and communicate meaningfully.
Who was Piyush Pandey?
Piyush Pandey was one of India’s most influential advertising professionals. He worked with Ogilvy India for over four decades and was known for campaigns like Fevicol ka jod, Cadbury’s Kuch Khaas Hai, and Asian Paints’ Har khushi mein rang laya.
When and how did he pass away?
He passed away in October 2025 at the age of 70 after complications from an infection.
(Source: Times of India)
Why is he important to startups and MSMEs?
Because his approach to advertising—simple, emotional, and deeply human—shows how even small businesses can build powerful brands without massive budgets.
What can entrepreneurs learn from him?
Stay authentic, understand your customers, be consistent, and use storytelling to connect emotionally with your audience.
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