In today’s business environment, efficient product identification and tracking are vital for success, especially for MSMEs (Micro, Small, and Medium Enterprises) that aim to enter retail or e-commerce markets.
One of the most widely used systems for product identification worldwide is the UPC Barcode, or Universal Product Code.
This article explains what a UPC barcode is, how it works, its structure, benefits, and how Indian MSMEs can register for it through GS1 India to enhance product credibility and market reach.
you may also like to read: Why Barcode is Essential for MSME Product Packaging: Benefits, Types & Government Subsidy
A UPC (Universal Product Code) is a 12-digit numeric barcode that uniquely identifies products for sale in stores and online platforms.
It consists of a series of black bars with numbers printed below, which can be scanned by barcode readers to instantly display product information such as name, price, and manufacturer. This system reduces manual entry errors and speeds up checkout and inventory processes.
Example: 0 12345 67890 5
A standard UPC barcode is divided into four sections:
Every UPC barcode is globally unique, allowing products to be recognized anywhere in the world.
In India, GS1 India is the official body authorized to issue UPC and EAN barcodes. It operates under the Ministry of Commerce & Industry and ensures that all barcodes are globally valid and standardized.
Visit the official site at https://www.gs1india.org to register and obtain your company’s unique GS1 prefix.
UPC barcodes are extremely valuable for small businesses and startups. They are often required by retailers and e-commerce marketplaces such as Amazon, Flipkart, and Walmart for listing products.
They help businesses manage inventory efficiently, automate billing, and reduce manual work. Having barcodes on your products enhances brand professionalism and builds consumer trust.
Additionally, since UPCs are recognized internationally, they help MSMEs export products more easily.
The Ministry of MSME also provides reimbursement of up to 75% on barcode registration fees through GS1 India, which makes it cost-effective for small businesses.
| Feature | UPC (Universal Product Code) | EAN (European Article Number) |
|---|---|---|
| Digits | 12 | 13 |
| Main Usage | USA and Canada | International (including India) |
| Issued By | GS1 India / GS1 Global | GS1 India / GS1 Global |
| Compatibility | Global | Global, preferred outside the U.S. |
In India, most companies use EAN-13 codes, but UPC-A codes are also valid for international platforms like Amazon.com.
To get UPC barcodes, MSMEs need to register with GS1 India. The process is simple:
The MSME Barcode Registration Scheme allows eligible MSMEs to claim up to 75% reimbursement on GS1 India registration and renewal fees, as well as costs for barcode-related equipment.
Applications can be submitted through https://udyamregistration.gov.in or via the local District Industries Centre.
UPC barcodes make it easier to track products, reduce data entry errors, and speed up the checkout process. They also help in marketing, export documentation, and inventory control.
For MSMEs, barcodes are a simple yet powerful tool to build brand identity and improve business efficiency.
1. What is the difference between UPC and QR codes?
UPC codes are numeric and primarily used for retail and product identification. QR codes can store more information such as URLs or text and are used mainly for marketing or customer engagement.
2. Is UPC mandatory for selling online in India?
Yes, online marketplaces such as Amazon and Flipkart require valid GS1-issued UPC or EAN barcodes for product listings.
3. How much does a UPC barcode cost in India?
The cost depends on business size and the number of products. MSMEs can claim up to 75% reimbursement through the government subsidy program.
4. Can I generate free UPC barcodes online?
Free or unofficial barcode generators are not recognized by retailers or e-commerce platforms. Only GS1 India-issued barcodes are globally valid.
5. Can I use one UPC code for multiple products?
No, each product variant such as size or color must have its own unique UPC code.
Tabrez is the founder and editor of BusinessZindagi.com a digital platform dedicated to empowering Indian entrepreneurs and MSMEs. He writes about business strategy, finance, and government initiatives that help small enterprises grow.
Email: tabrez25061977@gmail.com
Website: www.businesszindagi.com
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