Why software as a service Matters for Today’s MSMEs
Starting a business used to require:
❌ a developer
❌ expensive software
❌ servers and maintenance
❌ and a lot of technical knowledge
But today, software as a service has changed everything.
From building a website to managing billing, marketing, customers — MSMEs can now run almost every part of their business online, using simple cloud-based tools that need zero coding.
And I’m speaking from experience.
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I’m a first-generation entrepreneur with no coding background.
When I started my small business, I had no idea how websites worked. But SaaS tools helped me build:
- my business website,
- my operations & workflows, and
- the blog you’re reading now, BusinessZindagi.com,
without hiring any tech team.
If I can do it, any MSME can do it.
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2. What Is Software as a Service (SaaS)? — The Simple MSME Definition
Software as a Service means:
➡️ software you use on the internet
➡️ without installing anything
➡️ without buying servers
➡️ without maintaining updates
Think of it like renting software monthly instead of buying expensive software upfront.
You already use SaaS daily without realizing it:
- Gmail
- WhatsApp Business
- Shopify
- Canva
- Zoho Books
- Razorpay
- Google Drive
All are SaaS tools.
For MSMEs, SaaS means start fast, spend less, grow faster.
3. How SaaS Helps MSMEs Start Online Without Hiring a Tech Team
Here is the part most MSMEs love — SaaS lets you start, run, and scale your online business by yourself, even if you don’t know coding.
A) Build a Website Without Coding
SaaS platforms like:
- Shopify
- WordPress.com
- Wix
- Hostinger Website Builder
let you build a complete website using drag-and-drop tools.
This is exactly how I built my first business website.
No developer.
No code.
Just a clean template + simple settings.
B) Manage Billing, GST & Accounts Automatically
Instead of hiring an accountant or buying complex software, MSMEs can use SaaS tools like:
- Zoho Books
- Vyapar
- Razorpay Billing
- ClearTax GST
These tools handle:
- GST invoices
- reporting
- reconciliation
- reminders
- online payments
Everything runs automatically in the cloud.
C) Run Marketing Without Designers or Agencies
Marketing used to be expensive.
Now SaaS tools make it easy:
- Canva → make social media creatives
- Mailchimp → run automated email campaigns
- Buffer → schedule posts
- Notion → plan content
- ChatGPT → write descriptions, blogs, ads
This is exactly how I manage my brand and BusinessZindagi.com content.
D) Handle Customers Smoothly With No CRM Setup
MSMEs don’t need CRM experts anymore.
Tools like:
help you manage:
- leads
- customer history
- follow-ups
- support
Everything from a mobile app.
E) Operations Become Easy for Small Teams
With SaaS, one person can manage the work of three:
- automatic reminders
- inventory tracking
- quotation templates
- order management
- payment links
- analytics
This is why SaaS is a blessing for MSMEs with limited staff or solopreneurs.
F) No IT Team, No Server, No Developer Required
This is the biggest advantage.
Everything — website, accounting, CRM, marketing — is managed by the SaaS companies.
You only log in and use it.
Just like using Facebook or YouTube.
This reduces:
✔ cost
✔ time
✔ complexity
✔ dependency on tech people
For MSMEs, this means faster growth with fewer headaches.
4. My Experience — How I Built My Business Using SaaS
When I started, I had:
- no coding skills
- no team
- no budget for developers
But I wanted a digital presence.
So I used SaaS tools to:
1️⃣ build my business website
2️⃣ create my product pages
3️⃣ manage customer queries
4️⃣ automate invoicing
5️⃣ design marketing content
6️⃣ start BusinessZindagi.com
Today, I help other entrepreneurs do the same.
SaaS turned me from a confused beginner → into a confident digital entrepreneur.
And it can do the same for every MSME owner reading this.
5. Conclusion — SaaS Is the Easiest Way for MSMEs to Go Digital
You don’t need to hire a developer.
You don’t need coding skills.
You don’t need a big team.
With software as a service, any MSME in India can:
✔ build a website
✔ manage operations
✔ run marketing
✔ accept payments
✔ automate billing
✔ grow online
SaaS is the simplest, fastest, and most cost-effective digital path for small businesses.
It helped me build everything — and it can help you too.
⭐ FAQ
1. What is software as a service in simple words?
Online software you can use without installation or coding.
2. Can MSMEs run a business online using SaaS alone?
Yes. Website, billing, CRM, marketing — everything can be done through SaaS tools.
3. Is SaaS expensive?
Most SaaS tools start free or under ₹500–₹1500 per month.
4. Do I need a tech team to use SaaS?
No. SaaS is designed for beginners, small businesses, and non-tech founders.
5. Which SaaS tool should MSMEs start with?
Start with a website builder + billing software + a simple CRM.
Author Bio
Tabrez Khan is a first-generation entrepreneur , exporter and the creator of BusinessZindagi.com. With no coding background, he built his business website and digital operations entirely using SaaS tools. Now he shares practical insights to help MSMEs start, grow, and succeed online.
