The world of e-commerce in India is evolving faster than ever. With millions of new shoppers coming online every year, small businesses and startups now have a once-in-a-generation opportunity to grow their online business and reach customers nationwide. For MSMEs, which form the backbone of India’s economy, embracing online selling is no longer optional — […]

At first glance, Nano Banana sounds like a quirky fruit. But in reality, it’s one of Google’s most exciting AI tools that’s taking the internet by storm. From turning selfies into playful figurines to creating polished brand visuals in seconds, Nano Banana is more than a viral trend—it’s a practical solution for small business owners

Every entrepreneur dreams of that moment—the spotlight on stage, applause echoing, and holding an award that validates years of hard work. For India’s small businesses and startups, that dream could soon be reality at the ET MSME Awards 2025. But here’s the truth: recognition doesn’t come overnight. Behind every award-winning MSME is a journey of

The recent announcement of US tariffs of up to 50% on Indian goods has created hurdles for exporters, with losses estimated between $45 and $80 billion. Yet, there’s reason for optimism. The Indian government is preparing a comprehensive support package to help MSME exporters navigate these challenges, protect jobs, and tap new markets. For a