I’ll be very honest here. I don’t even remember if I had ever heard about Google for Startups before. What brought it to my attention was the recent news that Ragini Das, co-founder of Leap Club, has been appointed as the new Head of Google for Startups India.

Reading this news made me curious, and today I decided to research what Google for Startups is all about. I was happy to gain new knowledge and realized this could be especially valuable for MSMEs, small businesses, and tech-driven startups. If I was unaware of it till now, many of my readers may also be missing out.

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Google for Startups is Google’s global initiative to help entrepreneurs and early-stage companies grow with the right tools, mentorship, and technology. Instead of just providing cloud services, Google combines:

• Accelerator Programs – intensive support for promising startups.
• Cloud Credits – up to $350,000 in Google Cloud credits for eligible startups.
• Mentorship & Networking – guidance from Google experts and connections to investors and industry leaders.
• Specialized Academies – like the Google for Startups AI Academy in India, designed for AI-first startups.

In India, the initiative is focused on empowering startups and small businesses in tech, e-commerce, SaaS, and AI.

You may also like to read: Google for Startups vs Y Combinator: Which Is Better for startups in 2025?

Why Google for Startups Matters for India’s MSMEs and Startups

For small businesses and startups, especially those connected with technology, Google for Startups can provide:

1. Access to Google’s Technology
   Cloud infrastructure, AI tools, data analytics, and other solutions.
2. Financial Relief
   Free or subsidized credits reduce the burden of IT expenses.
3. Mentorship and Guidance
   Practical advice from Google experts and industry mentors to scale faster.
4. Global Networking
   Opportunities to connect with investors, partners, and other founders.
5. Focus on Innovation
   Support for startups building in AI, deep tech, and scalable business models.

Ragini Das Appointed as Head of Google for Startups India

Recently Ragini Das has been appointed to lead Google for Startups India by google.

• Ragini Das is well known as the co-founder of Leap Club, a professional community for women.
• Her appointment signals a strong focus on supporting India’s startup ecosystem with fresh leadership.
• Under her leadership, Google for Startups India is expected to expand its impact, especially for women entrepreneurs, tech founders, and early-stage startups.

This leadership update makes it the right time for entrepreneurs and MSMEs to pay attention to what Google for Startups can offer.

How to Apply for Google for Startups Programs

If you run a small business or startup, here’s how you can explore opportunities:

1. Visit the Google for Startups website.
2. Check active Accelerator Programs in India.
3. Review eligibility (typically Seed to Series A stage startups, with innovative or tech-driven solutions).
4. Apply online with details about your business, product, and growth stage.
5. If accepted, you’ll get access to mentorship, credits, and the network.

Is Google for Startups Right for Your Business?

• Bloggers or small websites may not benefit much directly, unless you plan to scale into SaaS or product-based ventures.
• Tech startups, e-commerce founders, SaaS platforms, AI-driven businesses, and MSMEs exploring digital transformation should definitely look into this opportunity.

If your business has growth potential and a clear vision, being part of Google for Startups could accelerate your journey.

My Takeaway for Small Business Owners

Today, I was happy to learn about something new — Google for Startups. It’s a reminder that the digital ecosystem is full of resources waiting to be explored. For MSMEs and startups, especially in India, this program could be a powerful growth booster.

Just like I discovered it today after hearing about Ragini Das’s appointment, I hope this post helps other small business owners, founders, and entrepreneurs discover it too