In today’s digital-first world, your personal brand is often more important than your business card or product brochure. A strong personal brand builds trust, attracts opportunities, and differentiates you from hundreds of competitors. For MSME owners and women entrepreneurs, mastering personal branding is no longer optional — it’s a growth strategy.
There are many visible examples of strong personal brands in Indian media such as Ravish kumar,Anjana Om Kashyap,Shweta sinha,Abhisar sharma.Regardless of one’s views on television news, their ability to create a recognizable, consistent, high-visibility professional identity offers valuable lessons for entrepreneurs.
This article explores their journey strictly from the angle of personal brand-building, leadership, communication, and visibility — essential skills for anyone growing a business.
you may also like to read: Piyush Pandey’s Legacy: Timeless Branding Lessons for Startups and MSMEs
1. How they Built a Recognisable Personal Brand
A personal brand is not built overnight; it is constructed through consistency of presence, style, and communication.Anchors like Ravish kumar,Shweta sinha,Abhisar sharma Anjana Om Kashyap’s rise shows three pillars of powerful personal branding:
● Consistent Visibility
Their presence on national television for over a decade shows how consistent exposure builds recognition.
For entrepreneurs:
If your customers don’t see you often, they forget you quickly.
● A Clear Personal Style
Strong personal branding needs a signature style. Ravish kumar,Anjana Om Kashyap,Shweta sinha,Abhisar sharma, s signature style includes:
- fast-paced communication
- clarity
- assertive delivery
- confidence under pressure
Entrepreneurs can also develop a defining style in:
- content
- communication
- customer service
- product presentation
● Reinventing Career
From a science graduate to a national anchor, one of the Anchor Anjana om kashyap’s journey shows the strength of reinvention.
A personal branding evolves, and so must business owners — through learning, adaptation, and skill upgrades.
2. Personal Branding Lessons MSME Owners Can Use Today
A. Use Your Voice Confidently
Anchors do not succeed just because they speak —
They succeed because they communicate with impact.
For MSMEs:
- introduce your products on video
- speak about your business
- share your expertise
- show your face
A personal branding foundation is built on your voice that creates instant trust.
B. Visibility = Growth
A strong personal branding requires visibility.
This applies equally to:
- home-based businesses
- startups
- MSMEs
- women-led enterprises
Use:
- reels
- shorts
- local events
- live sessions
When people see you often, they believe in your brand.
C. Have a Distinct Identity
Just like Ravish kumar,Anjana Om Kashyap,Shweta sinha,Abhisar sharma has a recognizable style, your business needs a unique identity.
This includes:
- tone of communication
- color palette
- marketing style
- founder personality
A strong identity makes your brand memorable.
D. Embrace Criticism Professionally
Every public figure faces criticism. What matters is consistency despite it.
Entrepreneurs can learn:
Don’t stop your visibility efforts because of negativity.
Show up consistently — your market will notice.
3. Personal Branding & Women Leadership — What Women Entrepreneurs Can Learn
Women often face additional pressure to prove themselves professionally.
A strong personal brand becomes a powerful asset.
Here are leadership takeaways inspired by woman anchors like,shweta singh,rumana khan, Anjana Om Kashyap’s career:
A. Assertiveness is a Leadership Skill
Many women hesitate to speak firmly, fearing judgment.
But assertive communication builds authority and confidence — vital for business negotiations and client interactions.
B. Your Background Doesn’t Limit Your Future
Their journey shows that your start does not define your success.
Women entrepreneurs can pivot careers, explore industries, and build businesses without a “perfect beginning.”
C. Visibility is Even More Important for Women-Led MSMEs
Women-led businesses often stay in the shadows due to:
- hesitation
- lack of confidence
- fear of criticism
Personal branding breaks that barrier by making the founder visible, credible, and influential.
D. Leadership is About Presence
Leadership isn’t only about business decisions.
It’s also about:
- owning your space
- projecting confidence
- communicating clearly
A strong personal brand strengthens leadership presence.
4. Why Personal Branding Matters for MSMEs
Today, people don’t just buy products —
They buy trust.
And trust comes from knowing the person behind the brand.
A strong personal branding helps you:
- attract customers
- build credibility
- charge premium pricing
- gain media attention
- stand out from competitors
- communicate your story effectively
This is true whether you sell:
- handmade products
- consulting services
- exports
- food items
- digital products
Your personal brand is your business’s biggest differentiator.
5. Action Plan: How to Build Personal Branding
1. Show Up Consistently
Post regularly on a platform that suits your business.
2. Share Your Entrepreneurial Journey
Customers love authenticity.
3. Communicate Clearly
Practice speaking on camera.
Record product demos.
Introduce your business story.
4. Build a Recognisable Identity
Use a consistent style in:
- videos
- posts
- packaging
- presentation
5. Use Confidence as Your Tool
Your body language, voice, and presence become your personal brand.
6. Keep Learning and Reinventing
Grow your skills just like evolving personal brands do.
Conclusion
A strong personal brand is your business’s most powerful marketing asset.
The rise of Anjana Om Kashyap shows that visibility, clear communication, and a distinct style can transform a career — and these principles equally apply to MSME owners and women entrepreneurs.
Your customers remember your personality more than your products.
Your personal brand is your story, your voice, and your business identity.
Build it intentionally.
Build it consistently.
Build it confidently.
FAQ
1. What is the focus of this article?
This article explains how to build a strong personal brand using lessons inspired by Anjana Om Kashyap’s professional journey.
2. Why is personal branding important for MSMEs?
Because customers trust people, not companies. A visible founder builds credibility faster.
3. How does Anjana Om Kashyap fit into business content?
Her communication, visibility, and branding offer insights that entrepreneurs can apply to grow professionally.
👤 About the Author
Tabrez is the founder of BusinessZindagi.com, helping MSMEs, exporters, and small entrepreneurs navigate branding, digital growth, and international business with simple, practical insights.
