ai image
For most entrepreneurs, manufacturing a quality product is easier than finding customers.
Many MSMEs spend thousands of rupees every month on advertising, exhibitions, distributors, and digital marketing just to generate sales.
But what if your customer is the Government of India itself?
That is exactly what GeM Womaniya aims to achieve.
Many people believe GeM Womaniya is a government loan or subsidy scheme. In reality, it is not a financial assistance scheme. Instead, it is a government initiative that helps eligible women entrepreneurs sell their products and services directly to government buyers through the Government e-Marketplace (GeM).
For women entrepreneurs, GeM Womaniya can become a powerful sales channel without spending heavily on marketing.
GeM Womaniya has recently been in the news as the Government celebrated 10 years of the Government e-Marketplace (GeM) and highlighted the remarkable growth of women entrepreneurs on the platform.
According to the latest government data:
These figures clearly show that GeM Womaniya is no longer just an initiative—it has become one of India’s largest digital business opportunities for women entrepreneurs.
GeM Womaniya is a special initiative launched under the Government e-Marketplace (GeM) to increase the participation of women entrepreneurs in government procurement.
Instead of searching for customers one by one, eligible women-owned businesses can register on GeM and supply products and services to:
Remember, GeM Womaniya is not a loan or subsidy scheme. Its purpose is to create business opportunities by connecting women entrepreneurs directly with government buyers.
The Government e-Marketplace (GeM) is the official online procurement portal of the Government of India.
Government organizations purchase thousands of products and services every day through GeM, including:
This creates a huge market for registered sellers.
Eligible applicants include:
The business should generally be owned or managed by women and meet GeM’s registration requirements.
Some of the biggest advantages include:
Generally, you will need:
Registering on GeM is much easier when your GST, Udyam, PAN, invoices, and other business documents are well organized.
👉 Recommended Tool: Zoho WorkDrive or Zoho Workplace to securely store and access your business documents from anywhere.
The process is simple:
Step 1: Visit the GeM Portal.
Step 2: Register as a Seller.
Step 3: Verify Aadhaar, PAN and business details.
Step 4: Complete your business profile.
Step 5: Add bank details.
Step 6: Upload required documents.
Step 7: List your products or services.
Step 8: Start participating in government procurement.
Depending on your business category, you can sell:
Many additional product and service categories are available on GeM.
Absolutely.
If your tea business is eligible, you can supply:
Government offices, PSUs, educational institutions, guest houses, railways, defence establishments and many other government organizations regularly procure tea and related products.
For women entrepreneurs in Assam, GeM can become an excellent institutional sales channel alongside retail and online sales.
Whether you make tea blends, pickles, spices, snacks, or bakery products, using reliable kitchen equipment can improve consistency, hygiene, and productivity. Wonderchef offers a wide range of cookware, kitchen appliances, mixers, blenders, air fryers, and food preparation tools for home entrepreneurs and small businesses.
👉 Explore Wonderchef Products: [click here ]
This is perhaps the biggest advantage of GeM Womaniya.
Most entrepreneurs spend money on:
All of these require continuous investment.
GeM follows a different approach.
Instead of chasing customers, you register your business where government buyers are already searching for suppliers.
If your pricing is competitive, your products meet quality standards, and you deliver on time, you can start receiving government orders without spending heavily on customer acquisition.
Think of GeM Womaniya as another sales channel, just like your own website, Amazon, Flipkart, or retail network—but with government buyers.
Many sellers fail because they:
A professional profile and consistent performance greatly improve your chances of winning repeat government business.
The latest figures speak for themselves.
With over 2.1 lakh women-led businesses, 13.7 lakh orders, and ₹28,000 crore worth of government procurement, GeM Womaniya has evolved into one of India’s most important digital business platforms for women entrepreneurs.
Although success depends on your product quality, pricing, and service, GeM gives eligible women entrepreneurs access to one of the largest institutional buyer networks in the country.
For many entrepreneurs, the biggest challenge is not manufacturing a product—it is finding reliable customers.
GeM Womaniya helps solve that problem by connecting eligible women-owned businesses directly with government buyers.
Instead of seeing it as just another government portal, treat it as a long-term business growth platform.
If you have quality products, proper documentation, competitive pricing, and the commitment to serve institutional buyers, GeM Womaniya could become one of the most valuable sales channels for your business.
Tabrez is the founder of BusinessZindagi.com, where he shares practical insights on MSMEs, entrepreneurship, government schemes, import-export, and small business growth. As a first-generation entrepreneur and Assam tea exporter, he combines real-world business experience with in-depth research to create easy-to-understand guides that help entrepreneurs make informed business decisions.
This article has been researched, structured, and edited by the BusinessZindagi editorial team. AI tools may have been used to assist with research, drafting, and language improvement. However, all important information has been reviewed for accuracy before publication. Readers should always verify the latest government rules, eligibility, and official notifications before making any business or financial decisions.
Some articles on BusinessZindagi may contain affiliate links. If you purchase a product or service through these links, we may earn a small commission at no additional cost to you. This helps us create free, practical content for entrepreneurs, MSMEs, exporters, and small business owners. We only recommend products and services that we believe can provide value to our readers.
Official References
One of the first questions an entrepreneur asks before starting a business is simple: “How…
India's semiconductor story is moving beyond government announcements and into actual production. At SEMICON India…
India's MSME sector is becoming an increasingly important part of the country's export economy. According…
Updated: 17 September 2026 For a small business trying to enter international markets, even a…
UPI charges will change for some merchant transactions from 15 October 2026. However, UPI will…
Social Security COLA 2027: Why a Bigger Increase May Still Not Mean More Money The…