Updated: September 25, 2026

This article has been updated for UPITS 2026. Earlier information about UPITS 2025 has been removed or retained only where it provides useful context

UP International Trade Show 2026: Dates, Buyers, Exhibitors & Opportunities for MSMEs

The Uttar Pradesh International Trade Show (UPITS) 2026 is being held from 25 to 29 September 2026 at the India Expo Centre & Mart in Greater Noida.

The fourth edition of UPITS is designed to connect manufacturers, MSMEs, exporters, startups, artisans and businesses from Uttar Pradesh with domestic and international buyers.

The 2026 edition is expected to bring together 2,400+ exhibitors, 1.5 lakh+ B2B buyers and visitors, 4.5 lakh+ general visitors and 550+ international buyers from 85 countries.

For Indian MSMEs and exporters, the event is particularly relevant because it provides opportunities for B2B meetings, international buyer connections, sourcing, networking and exploring export markets.

UPITS 2026 dates: 25–29 September 2026
Venue: India Expo Centre & Mart, Greater Noida, Uttar Pradesh
Theme: “Ultimate Sourcing Begins Here”

You may also like to read: The Importance of Participating in Trade Fairs & Exhibitions for MSMEs – A Gateway to Global Exposure & Learning

UPITS 2026 at a Glance

Particular	Details
Event	Uttar Pradesh International Trade Show 2026
Edition	4th
Dates	25–29 September 2026
Venue	India Expo Centre & Mart, Greater Noida
Theme	Ultimate Sourcing Begins Here
Expected exhibitors	2,400+
Expected B2B buyers/visitors	1.5 lakh+
Expected general visitors	4.5 lakh+
Expected international buyers	550+
Countries represented by international buyers	85
Partner countries	Austria, Japan, Russia, Singapore, Belarus and Vietnam
Business hours	11:00 AM–3:00 PM
Public hours	3:00 PM–8:00 PM

The event is jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd.

550+ International Buyers From 85 Countries

One of the biggest attractions of UPITS 2026 is its international buyer participation.

The organisers expect more than 550 international buyers from 85 countries to participate in the 2026 edition.

The event is designed to facilitate interactions between Indian businesses and international importers, distributors, retailers, sourcing agents, procurement professionals and other business organisations.

The Federation of Indian Export Organisations (FIEO) is involved in mobilising international buyers through the Hosted Buyer Programme.

For an MSME, this makes UPITS more than a conventional exhibition. A well-prepared business can use such an event to:

Generate qualified B2B leads

Meet potential overseas buyers

Present products directly to importers

Explore distributor opportunities

Understand buyer requirements

Build international business relationships

Explore new export markets

Partner Countries at UPITS 2026

UPITS 2026 has six partner countries:

• Austria
• Belarus
• Japan
• Russia
• Singapore
• Vietnam

Country participation is expected to include business delegations, country sessions and B2B interactions.

For exporters, participation from these markets can provide an opportunity to understand buyer requirements and explore potential trade relationships.

However, attending the exhibition does not automatically mean that an exporter will secure an overseas order. Businesses should approach the event with a clear product offer, pricing, certifications, samples and buyer follow-up strategy.

A brief history: where UPITS began and how it evolved

UPITS began as a state-led effort to market Uttar Pradesh’s One District One Product (ODOP) goods, manufacturing clusters, and startup ecosystem. What started as a modest sourcing & exhibitions platform has grown into a multi-sector trade event; the 2025 edition is the third major edition and is significantly larger than earlier ones, both in scale and in international participation. UP International Trade Show 2025+1

When & where (quick facts)

• Dates: 25–29 September 2025. UP International Trade Show 2025+1
• Venue: India Expo Centre & Mart, Greater Noida. UP International Trade Show 2025
• Partner country (2025): Russia — part of focused business dialogues and B2B meetings. UP International Trade Show 2025+1

Scale & performance: why UPITS 2025 is being called a success

UPITS 2025 reported huge footfall and active buyer-seller engagement: individual day attendance crossed tens of thousands, with organizers reporting over 90,000 visitors on Day 2 and cumulative five-day projections in the hundreds of thousands. The event hosted thousands of exhibitors and hundreds of foreign buyers; the Russia-India business dialogue alone produced 240+ B2B meetings and around 120 MoUs worth an estimated USD 5.6 million in early tallies. Organizers also projected large economic impact figures for the show. These metrics highlight UPITS as a high-impact platform for MSMEs seeking markets and buyers. The Times of India+2Hindustan Times+2

Why UPITS matters for MSMEs

1. Market access at scale — one roof, thousands of buyers: domestic retail, institutional buyers, e-commerce and overseas purchasers attend the show, shortening the buyer discovery cycle for micro and small enterprises. UP International Trade Show 2025+1
2. Cluster & ODOP visibility — traditional handicrafts, carpets, glasswork, textiles, leather goods and food processors get curated pavilions, making it easier for niche producers to be discovered. Indiatimes
3. Policy & finance tie-ins — dedicated policy sessions, bank/industry MoUs and targeted financial offers create pathways for credit and scaling conversations during the event. Hindustan Times+1
4. International linkages — partner-country dialogues (2025: Russia) brought overseas buyers and formal B2B meetings — vital for export orientation among MSMEs. The Statesman

Measurable wins (early indicators)

• Tens of thousands of visitors and thousands of exhibitors increased leads and buyer connections. The Times of India+1
• Dozens of MoUs and hundreds of B2B meetings show commercial intent, not just display. Hindustan Times+1
• Organizers forecasted significant business generation (figures reported in local coverage run into hundreds of crores). Punjab News Express

Why other states should replicate UPITS — a practical playbook

UPITS works because it blends four elements that other states can adapt:

1. State leadership + clear objectives. A visible commitment from state leadership signals credibility to buyers and investors. (Replicate: appoint a high-level steering committee and articulate ODOP/sector goals.) UP International Trade Show 2025
2. Curated sector pavilions. Grouping craft clusters or sector-specific MSME displays (e.g., carpets, leather, food processing) reduces buyer search costs and amplifies discoverability. (Replicate: build cluster pavilions and buyer itineraries.) Indiatimes
3. International partner country strategy. Having a partner country (or focused foreign buyer delegations) raises international visibility and creates structured B2B slots. (Replicate: identify 1–2 target trade partners and create a business delegation program.) The Statesman
4. Integrated finance & policy booths. On-site bank counters, MSME helpdesks, and policy sessions help convert interest into transactions and finance. (Replicate: invite banks, SIDBI/state financial institutions, and host credit clinics.) Punjab News Express
5. Business matchmaking & measurement. Track B2B meetings, MoUs, and projected business value; publish these early indicators to show ROI and attract repeat participation. (Replicate: build an events dashboard and post-event impact report.) Hindustan Times

Risks & how to mitigate them

• Quality of follow-through: Many trade shows produce leads but limited conversions. Mitigation: institute post-event buyer follow-ups, state facilitation for MoU implementation, and digital lead portals.
• Access to working capital: For MSMEs to convert leads to orders they need credit. Mitigation: pre-arrange soft-loan schemes and tie-up with SIDBI/local banks. Punjab News Express

UPITS 2025 illustrates how a well-orchestrated trade show—backed by state leadership, curated pavilions, international partnerships and financial linkages—can create visible, measurable opportunities for MSMEs. With careful replication of the governance model, buyer matchmaking, and post-event execution, other states can create events that convert stalls into sales and micro enterprises into exporters.

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How to Register for UPITS 2026

The official UPITS registration portal provides separate registration options for:

• Exhibitors
• Government exhibitors
• Domestic buyers
• Overseas buyers

Businesses should use the official UPITS registration portal rather than relying on third-party websites.

Official UPITS website:
https://upinternationaltradeshow.com/

Official registration portal:
https://register.upinternationaltradeshow.com/

FAQ (short & SEO-friendly)

Q1: What is UPITS 2025?
A: UPITS 2025 is the 3rd edition of the Uttar Pradesh International Trade Show — a multi-sector trade fair held from 25–29 Sept 2025 at India Expo Centre & Mart, Greater Noida. UP International Trade Show 2025+1

Q2: Who attended and which countries participated?
A: Thousands of exhibitors and hundreds of foreign buyers (reportedly buyers from ~80 countries in 2025) attended; Russia was the partner country in 2025. Indiatimes+1

Q3: How does UPITS help MSMEs?
A: It provides curated market access, buyer meetings, policy and finance touchpoints, and visibility for cluster products like carpets, glassware, textiles and food processing. Indiatimes+1

Q4: Were there measurable business results?
A: Early reports cite hundreds of B2B meetings, around 120 MoUs (estimated USD 5.6M), and organizers projected large business generation (reported figures in crores). Hindustan Times+1

Q5: Can other states replicate UPITS?
A: Yes — by combining clear state leadership, curated pavilions, international partner outreach, finance facilitation and robust post-event follow-ups, other states can create similar MSME growth platforms. UP International Trade Show 2025+1

🔗 Authentic source links to place in the article

I would use official sources first, rather than filling the article with news-site links:

• Official UPITS 2026 website
• Official UPITS 2026 registration portal
• UPITS 2026 official fact sheet
• Embassy of India — UPITS 2026 trade-fair information
• High Commission of India — UPITS 2026